After reading Joy's ode to inspirational fashion photography, I've been moved to share some of my own photographic obsessions from sites I visit so often it has become bona vide internet stalking. Being a small, independent operation we've had to come up with creative ways to get cool pictures taken for free. Luckily, we happen to have a veritable slew of talented folks at our fingertips. There's Matt, Allen, and Phil who take fabulous pictures for us, and the proffessional photograher, Aaron Draper, who also blessed us with a day of photo goodness at his huge studio in Modesto. We're also lucky enough to have gobs of gorgeous friends who put up with our insane number of photoshoots and model for us despite the hot or cold weather and giggling which always ensues.

We made a promise early on to try to represent our garments in photos that reflect our fashion philosphy: we want real-looking girls in real settings having fun. No heroine chic for us.

Lately I've been trying to come up with new ideas for settings and styling and this is a sampling of my newest obsessions: greys, masks and hats, and trying to do indoor shoots.